- UX Research
FedEx Office wanted to help their consumers brainstorm and visualize beautiful bold print collateral. In addition, their goal was to increase sales by inspiring ideas that would lead consumers to utilize their variety of services while in-store. The App needed to speak to all three-user personas, the mom & pop shop, the mid-sized company, and the enterprise level corporation. Each targeted user persona had a tailored user journey showcasing the most appropriate product and services lines best suited to meet their printing needs.
XTOPOLY worked hand in hand with the creative team at Integer to bring the visual design concept to life. The App is a clear representation of XTOPOLY’s depth of knowledge and experience when showcasing user journeys. We developed an interactive application that held the users attention and focus while inspiring their imagination with elaborate print concepts and ideas. Lastly, we applied usability best practices to ensure that the real life experience would be effective and thought provoking.