Thoughts

Dark Horse Winery - Quick Comments on Their Package Design

April 03, 2017

The detail here is subtle, on-brand, and makes sense to the product. It's a memorable element in their design that we tip our digital hats to. Cheers.

Who says to never judge a book by its cover! Dark Horse Winery, is based in Modesto, CA. Created a logo that described the literal name of the brand while showing what they sell in a simple and efficient way. The logo is a geometric silhouette of a horse with the patch part of the horse becoming a wine glass. This subtlety raises the brand in sophistication. The rosé packaging continues to evoke this straight forward design, it stands out from other wine packaging by removing fluff and just telling it like it is. Though the rosé packaging isn't all good, there are some inconsistencies such as the over use of typefaces one the bottle. Overall the packaging of the Dark Horse Rosé is simple and clean. Certainly enjoyed musing about it while drinking it.


dark-horse-winery-quick.jpg#asset:327

Why care about this subtle detail? It's because wine is a commodity. Walking into the grocery store there are hundreds of black bottles just thirsting for a consumer to grab their pick. There isn't a more confusing aisle in the grocery store than the wall o' wine. This detail on the package makes the winery stand out without screaming at the consumer with big fonts or loud 'look at me millennial' label art.

The detail here is subtle, on-brand, and makes sense to the product. It's a memorable element in their design that we tip our digital hats to. Cheers.

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